Dress to Close Deals: How Realtors Should

In Houston, Women Realtors who are ready to close today on a mansion sale, or even a three-bedroom bungalow, here’s an ensemble tip: WEAR WHITE.

A white outfit gets you the best change getting a favorable nod of agreement and a signature on a contract, says image consultant Helen Perry.

Men, The Right Shoes Result in Signed Contracts

For men, the secret to selling lies in lacing up the right shoes.

Perry delivered an image training seminar at the request of Walter Bering, top producer at Martha Turner Sotheby’s International Realty where he closed more than $100 million last year. He recently sold a $16 million home in River Oaks. So he brought in Perry to up the game for his assistants.

Bering is also springing for a generous shopping spree for each of his assistants under the leadership of Ms. Perry.

Dressing to Close a Deal

“In dressing to close a deal, for women, white gets the most agreement,” says Perry. “If you are petite, the power outfit is a red jacket, white blouse and a black skirt or pants. This combination is a powerful tool. I can teach you how to dress with “sprezzatura,” a studied nonchalance.

“For men, wingtips dress up a suit. I often take my clients to M. Penner first, where they are able to see top quality first hand. We may end up at Jos. A. Banks, but this gives them the bar to shoot for.