Next-Gen Tech with Delta Media: Realty Associates Debuts

In Houston, Realty Associates, which sells homes and commercial properties in the Houston area, has reported the debut of new, next-generation technology from Delta Media.

The new technology will deliver more market exposure for sellers and better local real estate market insight for buyers throughout America’s fourth-largest city, as well as Austin, Dallas-Ft. Worth, San Antonio, and Harlingen.

The new Realty Associates website is fueled by the industry’s most potent all-in-one marketing technology platform for real estate brokerages, powered by Delta Media. The site uses the newest advanced technologies to deliver one of the most robust local home search experiences for consumers available in Texas.

The new Realty Associates website advanced technology features include:

• Faster loading web pages: the quickest in the real estate industry.
• Local valuation engine: Its Automated Valuation Model or AVM offers an instant online estimation of current local home values.
• Fastest property listing updates: all property details are immediately available when listed.
• Real-time listing alerts: delivering email notifications as soon as a property that fits a search criteria comes on the market.
• Rich local content: featuring current real estate market activity, local school insight, and more, are updated continuously.
• Industry-leading SEO: will drive significantly more traffic to Realty Associates’ website.
• Interactive map integration:the entire site is integrated with Google Map Search to see the proximity of homes to schools, parks, shopping, and other points of interest.
• Integrated mortgage calculators: estimate monthly mortgage payments instantly.
• INRIX Drive Time search: search for homes by commute time.
• 100 percent mobile responsive design: scales to any screen size, smartphone to desktop.

“More people today start their home search experience online than ever before,” said Pete Merritt, President of Realty Associates. He notes research from the National Association of Realtors says 97 percent of buyers and sellers today use the internet in their home search.

“Fifteen years ago, that number was just 2 percent,” Merritt added. “That means you must provide the most complete, accurate, and fastest-to-market local information available.”