Port of Houston area: Sweet Deal: Organic Food Giant, Wholesome Sweeteners, Leases Huge Warehouse

Wholesome Sweeteners leased 349,050 SF at Victory Commerce Center.

In Houston, Wholesome Sweeteners leased 349,050 SF at Victory Commerce Center at 2851 East Pasadena Boulevard in Deer Park.

Wholesome Sweeteners was represented by Ryan Fuselier and Carl Mueller of JLL. Jon Lindenberger, Walter Menuet and Paul Dominique of Colliers International represented the landlord, Crow Holdings Industrial in the transaction.

Wholesome Sweeteners is an organic and non-GMO food company founded in Sugar Land, Texas in 2001. While their headquarters will remain in Sugar Land, the Victory Commerce Center location will be their new distribution and packaging facility. Wholesome Sweeteners has seen significant growth over the last 19 years and is one of the leading organic food businesses in Texas, with additional offices in Colorado. Wholesome is the largest importer of natural, organic and fairly traded organic sweeteners in North America. The company has national and international distribution into multiple channels including supermarkets and specialty food stores, warehouse clubs, food service outlets and as an ingredient supplier to the largest food manufacturers in the USA.

Houston’s “East-Southeast Far industrial submarket” where Victory Commerce Center is located, is one of the fastest-growing submarkets in Houston, primarily due to its proximity to Port Houston and the Houston Ship Channel. Colliers reports the East-Southeast submarket has added over 5 million SF to its 79.5 million SF inventory in 2019.

Another 4.3 million SF of industrial space is under construction in the east submarket near the Port, as stated by Colliers.