Texas Grocer Opens Flagship Store & Event Pavilion

In Lufkin, Texas, Brookshire Brothers, a century old Texas grocer, will soon open a flagship store along with an outdoor entertainment venue in its hometown of Lufkin.

In Located at 2110 S. First Street, the 70,000, SF store is set to open on November 11. The employee-owned chain, which was founded in 1921 by brothers Tom and Austin Brookshire, operates nearly 120 locations in communities from the Texas Hill Country to Lake Charles, La. The newest East Texas store will offer expanded specialty departments and extras not typically found at a supermarket.

“It’s so much more than just a grocery store. We’re bringing everything our customers know and love about Brookshire Brothers to this new location while upping the ante with expanded services like our beer, wine and coffee bar and the Pineywoods Pavilion,” Melissa Crager, Public Relations & Corporate Responsibility Manager for Brookshire Brothers, said when the deal was released. “This store is like nothing Lufkin has ever seen before, but it’s everything Lufkin deserves.”

The new store will have signature departments including an in-store pharmacy with a drive-thru, bakery, floral, and expanded hot deli. The fresh meat market will offer specialties such as dry-aged ribeyes and strip steaks and in-house smoked beef jerky.

Brookshire Brothers Brews will offer specialty coffee and beverages with a drive-thru, alongside a tap beer and wine bar inside with a rotating collection of craft beer. Kegs will be available for purchase.

Customers can use Brookshire Brothers Anywhere for grocery delivery or curbside pickup service.

Pineywoods Pavilion, an event venue with capacity for 1,000 people, will host outdoor movie nights, live music, and other family-friendly events throughout the year. It will not be the first event center for Brookshire Brothers, which operates Stage 12 in College Station and The Patio in Canyon Lake.

The Lufkin store will celebrate its grand opening at Family Fun Day at Pineywoods Pavilion on Dec. 9.

“Our new Lufkin store marks a significant milestone in our longstanding commitment to our hometown,” said President and CEO John Alston. “We’re proud to create 150 new jobs and make a substantial financial investment in the local economy by supporting Angelina County families, creating opportunities for growth and contributing to Lufkin’s continued economic development.”