Bow-Wow Factor: Apartment Landlords Addressing Huge Demand for Pet Amenities

Apartment developers building amenities for dogs.

In Washington, D.c., If multifamily developers want to attract tenants with pets they better offer apartments with a major Bow-Wow Factor.

Some 67 percent of pet-owning apartment dwellers wants a community dog parks in their apartment, as stated by a new study by the National Multifamily Housing Council and Kingsley Associates.

Another must-have: a dog washing station. Some 54 percent of those surveyed want a pet washing station in their apartment. Giving Fido a bath in the parking lot with a garden hose won’t cut the mustard anymore.

And the tummy is always the quickest way to the heart. The NMHC survey said 35 percent of dogs and dog-owners will smile if there are dog treats in the lobby.

Ignoring pets may be a big mistake for apartment landlords.

Pet owners will spend an estimated $60 billion on their pets this year. Renters are part of this spending population, as 33 percent of apartment residents own a pet, NMHC reported.