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In Houston, Partners Real Estate, formerly known as NAI Partners, has launched a digital investment platform website, providing anyone with an internet connection the ability to buy a stake in commercial property.

The online Partners Finance investment initiative broadens the scope of the Texas-based commercial real estate firm to a national marketplace, company executives say.

New prop-tech real estate investment ventures, such as Crowdstreet and Cadre, enable investors to buy easily digestible chunks, even under $150,000, of commercial properties worth tens of millions.

Partners Real Estate, led by Managing Partner Jon Silberman, which has offices in Houston, Dallas, and Central Texas, is broadly diversified with traditional brokerage services and investment funds.

The firm is a rare breed, a full-service commercial real estate firm that offers digital realty investing.

“Most individuals interested in making an investment in real estate might not necessarily know where to start or have the capital to acquire commercial properties on their own,” said Travis Rodgers, partner and chief operating officer of Partners.

The opportunities on Partners Finance aren’t as narrow as a share of a REIT, which can be obtained for $100 a share or less, like stock in other companies traded on the NYSE. The Partners’ Land Fund of Texas raw land, for example, requires a minimum investment of $125,000.

Investing in real estate continues to become more diverse, more accessible and more tech-focused as crowdfunding, cryptocurrency and prop-tech genius opens new avenues.

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